This won't mean much to someone not from Atlanta ... but they're going to put timing chips on the running shoes of all Peachtree Road Race participants this year. I like it because it may stop the cheaters.
The coveted prize for running the 10K Peachtree is that t-shirt. You get to wear that t-shirt to show everyone what a stud you are. Yeah .. you ran 6.2 miles in the sweltering July heat in Atlanta. Trouble is, out of the 55,000 runners, there are a lot of cheaters. They get their race number and then sit in the comfort of some Burger King or Starbucks halfway through the race until the runners start coming by. Then they toss their lattes into the trash and join the race to pick up their t-shirts.
Now the race organizers have a way to deny these cheaters their prize. If your chip doesn't show that you crossed both the starting line and the finish line you should go home wearing your sweaty running clothes. Let's see if the organizers have the nads to do this.