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THE WORLD ACCORDING TO BRINKS

By
Neal Boortz
@ May 13, 2009 8:19 AM
Permalink | Comments (83) | TrackBacks (0)

I have it on good authority that those Brinks home alarm systems will absolutely not work unless it's a white guy trying to break into your home. Never in the history of Brinks advertising on television has anyone other than a white guy been shown breaking into a home. If you live in an area where someone not white might actually break into your home you might want to look into another alarm system.

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What others are saying

  • Scandinavians
    I live in the greater Los Angeles area. Whenever I see graffiti or news about a break-in, I've observed that the perpetrator is usually of Swedish, Danish, Norwegian, or Finnish descent. Who let these people into our country? They're ruining everything. Thanks, Brinks, for protecting me from their crimes.
  • Cost Brinks Money
    All we have to do is start costing the company money. Just call 'em up. Act like you're interested. Keep a guy on the phone for a half-hour or so. And then abruptly change your mind at the end. If you really wanna cost 'em money, have a sails rep out to your home for a few hours, listen to his spiel, then (all of the sudden) "NO SALE. I canged my mind." If 1000 folks a day wasted that much company time for no financial gain to the company, I'll betcha dollars to doughnuts they'd make more racially balanced TV commericals. After-all, why must my children, which I went off & fought for in Iraq, grow-up feeling ashamed of themselves for the 'crime' of being born white?
  • Blatant PC
    The PC in these commercials is blatant, instantly noticeable, and by-far, not representative of what people really experience and thus of reality. An obvious and disturbing trend toward appeasing the NAACP and other groups that fear disemination of the truth.
  • these commercials are hilarious
    Statistics are all you need to debunk these stupid commercials. My answer to it all is not Brinks, but Desert Eagle .50 and Mossberg 12 ga. tactical pump shotgun.
  • Look at the FBI Uniform Crime Stats
    And the US Census regarding population by race. White committed vs. black committed hate crimes run about 3.8 to 1. But, according to US Census figures, Whites outnumber blacks approximately 222M to 37M, which is 6 to 1. Also you'll notice that there is no category for Hispanic. That's because in both hate crimes and population, Hispanics are lumped into the White category. But there is a category for anti-Hispanic hatecrimes. So basically, when a Hispanic commits a crime, hate related or otherwise, he or she is labeled White. When they become the victim, then they go back to Hispanic.
  • I saw a commercial...
    on some high numbered cable station (Field and Stream or some such name) that depicted a small white blond girl in her early to mid 20's blasting a burglar in the chest with a shotgun. I dont remember the race of the invader because I was blown away at how bad ass the commercial was.
  • Brinks... psh.
    Actually, in Atlanta there is one that does. Ackerman. Mom never got a call from Brinks inside of fifteen minutes (provided they ever called, and I only heard about one occasion) during the years she had a Brinks system. I switched her to Ackerman, and lo and behold... they call within five minutes EVERY TIME the alarm goes off - for whatever reason.

    (Also, since our "area" incorporated, we have a much better PD response time now. Just sayin'.)


    "NO alarm company calls as quickly as they do on the commercials."
    By Annie @ 05/14/09 08:50:41 AM
  • Reply to Hugos Ghost
    You are an idiot Hugos Ghost! It is evident that alot of commercials and tv shows portray the white person as the criminal or as the moron of the bunch, when it is known that it is uually just the opposite. But so many are worried aout getting sued by the NAACP that they choose to just deal with it. So make your negative comments all you want, facts are real, statistics are real. White people are generally alot more civilized. Accept it, you know you have to!
  • Neal would like this one better...
    http://www.youtube.com/watch?v=A5PrqQLWmoU
  • The perp in the commercial could have also been Latino....
  • White men are always made out to be
    the idiot moron in commercials, tv shows and movies. I've also noticed that most children programs do not include ANY white males. There are usually 2 black children (one boy and one girl) a hispanic and a white girl. I'm so sick of it I could puke. I just wish there was a leader who has the courage to call them on it...but wait, I forgot that Boortz is trying his best!
  • Reality Check for Brinks
    Of the nearly 770,000 violent interracial crimes committed every year involving blacks and whites, blacks commit 85 percent and whites commit 15 percent.
    • Blacks commit more violent crime against whites than against blacks. Fortyfive
    percent of their victims are white, 43 percent are black, and 10 percent are
    Hispanic. When whites commit violent crime, only three percent of their victims are
    black.
    • Blacks are an estimated 39 times more likely to commit a violent crime against
    a white than vice versa, and 136 times more likely to commit robbery.
    • Blacks are 2.25 times more likely to commit officially-designated hate crimes
    against whites than vice versa.

    Source: US DOJ Bureau of Justice Statistics Section

    So my question is: what country do these Brinks customers live in? surely not the USA.
  • ha
    told my husband the same thing last week after seeing one of there commercials!
  • Spineless wimps
    My favorite Brinks commercial has to be the one where the couple are upstairs in the bedroom, apparently ready to retire, when they hear a noise downstairs. The fearless "husband" goes to check it out, so, just as he reaches the head of the stairs, the door at the base of the stairs bursts open, he sees the perp, and the alarm sounds.

    What does our fearless hero do? He runs back to the bedroom, slams the door, and cautiously peeks out the curtain while his wife is on the phone with Brinks.

    Makes me want to puke.
  • New commercial
    Brinks is putting the final touches on a new commercial which employs blacks. there will be 5 or 6 black guys sitting in the living room drinking malt liquor and smoking crack. the white burglar kicks down the door and enters the house....all of the blacks pull out their 9 mils and shoot the white guy...then the phone rings...it is Brinks.
  • Hugo's Ghost
    Neal posted it to pull you in and ruin your day. Looks like he did a good job of it, moron.
  • ADT
    Hey - I have an ADT sign. Came with the house. Works fine for me!
  • Brinks vs. .38
    I don't have Brinks. I have a pump-action Remington 12 GA and a Bersa semi-auto .380. They're both easily accessible and my wife know how to use both. I won't bother with Brinks, I blow them right back out the front door...then call the cops.
  • All White?
    Yeah, it seems all the homes broken into on these commercials are all lived in by whites too. I suppose there's a message in that somewhere too? I dunno.
  • The alarm's there...
    ...to let them know they are incometent amateurs and have 5 to 20 seconds to get out of range.

    I think something along the lines of "The shortest slasher movie," is a much better commercial. I'd liked it better if she grabbed a full-tube 12GA, myself. More often than not, aimed deliberate shots defeat spray and prayers.

    That's okay joe 6 pack, us dumb white guys(actually I'm a proud mutt, people just call me white) have thick hides and can take it, lol.

    I give those whiney American Indian groups a hard time because they may have a lot more Indian blood than me, but they lack the heart. Indians are chosen as mascots because of their toughness, courage, and lethality as hunter/warriors. Where I come from that's not an insult.
  • Get Off the Phone
    Why doesn't Brinks get off the phone so she can call 911?
  • Alarm Companies
    NO alarm company calls as quickly as they do on the commercials.
  • Security by Mossberg
    When my husband was deployed in the service of our country and my "space was invaded", I grabbed my Mossberg 12 G and my phone... in that order. I live in the middle of nowhere and the police couldn't help me if a security company called them, and I have no neighbors, so an alarm wouldn't alert anyone but the deer. For the record, my invaders were white, so maybe it was the demographics of the area.
  • Isn't this post
    what they call race baiting?
  • A more truthful commercial:
    I much prefer this version as it tells the truth.

    http://www.youtube.com/watch?v=A5PrqQLWmoU

    A couple of minutes? Where does she live that the cops respond THAT FAST?
  • All the black actors were busy being hired as doctors in all the pharma commericials.
  • No one really wants to talk about it...
    • According to the latest US Department of Justice survey of crime victims, more than 6.6 million violent crimes (murder, rape, assault and robbery) are committed in the US each year, of which about 20 per cent, or 1.3 million, are inter-racial crimes.

    • Most victims of race crime—about 90 per cent—are white.

    • Almost 1 million white Americans were murdered, robbed, assaulted or raped by black Americans in 1992, compared with about 132,000 blacks who were murdered, robbed, assaulted or raped by whites, according to the same survey.

    • Blacks thus committed 7.5 times more violent inter-racial crimes than whites even though the black population is only one-seventh the size of the white population. When these figures are adjusted on a per capita basis, they reveal an extraordinary disparity: blacks are committing more than 50 times the number of violent racial crimes of whites.

    • According to the latest annual report on murder by the Federal Bureau of Investigation, most inter-racial murders involve black assailants and white victims, with blacks murdering whites at 18 times the rate that whites murder blacks.
  • Brinks ad
    The Brinks ads are not as ad as the Hotels.com ad that has the black guy in the bathtub, with two white guys kneeling at the foot of the tub blowing bubbles with straws. CAN you imagine the outcry if the roles had been reversed in this ad? Oh, but dumb whiite guys are fair game.
  • Brinks
    That Brinks commercial absolutely INFURIATES me. I'm a single white female, and the biggest reason I have an alarm system (absolutely NOT Brinks)is to give me time to get to my gun if somebody's breaking into my house. I'm so sick of libs trying to reduce so-called intelligent human beings to the level of the smallest cowering creature in the forest. And because of their ridiculous commercial, I wouldn't buy an alarm system from Brinks if they were the LAST "security" company on earth.
  • 11 News is 90% non-white so what's your point?
    Anybody who has a clue knows it's only Brinks being PC.

    Watch the news ANY time and you will easily see in just about any state that the majority of the time a crime is committed it's by a non-white.

    p.s. cracked up that only white guys drink & drive also :D
  • Real Estate Agents
    That's like the media response to the real estate agent that got beaten/raped/killed while showing a house. "Keep your cell phone handy in case you have to dial 911." Cell phones don't really keep you from getting beaten/raped/killed. It tells the cops where to send the Coroner. In an ideal world, the media would say "Keep a gun handy and shoot the bastard if he even looks at you funny. Then take his wallet and run."
  • Brinks
    I have ALWAYS noticed this in their commericals. But funnily enough, when a small group of thugs tried to break into my suburban Tampa house around the holidays as I watched quietly through the peep hole of my door, they all looked pretty much like you would expect in the real world--complete with the hairdo that looks like a million snakes coming out of their heads.

    FYI, if you're ever awakened to strangers knocking at your door, please don't follishly assume that they have the wrong house and that they'll "go away" as I did that night in my sleepy stupor. Make sure they know that someone is home by hollering through the door or turning lights on, etc, and of course get your gun ready and/or call 911 right away and let them know.
  • White males
    It isn't just commercials, watch any TV show, especially the children's shows. See a clueless fool? It will probably be a white guy.
    We're the only targets left.
  • Brinks Security
    "This is Brinks Home Security, are you all right?"
    "No, there's a man in my house, he's coming up the hall"
    "Do you have a gun?"
    "No, I have Brinks Home Security!"
    "Um...we'll send somebody out right away..."
  • generally...
    TV commercials today, more often than not, will cast a 'cracker' as the fool, while extolling the virtues of some protected class with the featured characters. Watch TV through this filter and take note.
  • commercial
    I'm with you Neal. But if my money were invested in that company I wouldn't want them putting a black guy on the commercial either.
  • Waiting for Jesse and Al...
    ... to comment on the fact that I have not been able to find on DVD or video "Song of the South". Also wondering why Imus got canned after his nappy head" commentary, but Jamie Foxx... not a peep from Brother Al.

    I guarantee the first time Brinks uses a black male as a perp, Jesse and Al will be all over it.
  • running
    White guys run away when they hear the alarm and non-whites don't run until they rob you and get out before the police come.
  • brinks
    the black actors are all hired out doing mcdonalds commercials and 1-800-axegary
  • Brinks and white men
    In those law enforcement drunk driving commercials, only white men drink and drive. That's good to know.
  • That's raaaaaaacist! Where's Al Sharpton on this one?
    Too funny, Neal. Of course if Brinks only showed blacks breaking into white people's houses (which is the case 95% of the time where I live) Al "race pimp" Sharpton would be on CNN demanding $$$$ and apologies.

    Let's just say that my personal alarm system is color-blind--it doesn't discriminate against any intruders.
  • re: WaMu is "Racist"
    LOL. You're a sick individual.

    Funny observation, Neal. I knew I listen to your for something.
  • Brinks
    Now that you mention it that is strange! ALL of the cop (reality) shows show exactly the opposite!! I think I just might have to ask Brinks...
  • Oh, for Pity's sake
    Neal is just trying to throw some red meat among the neanderthals this morning. Crime statistics prove that most violent crime is black on black or white on white. We prefer to rape and kill members of our own race.
    Why, might you ask, doesn't Brinks have a commercial showing a black lady confronting a black home invader? Could it be that the consumer Brinks is looking for needs to have the money to buy the product?
  • burglar alarms and what to do?
    Alarms are nice, a little dog is very good. But if and when a window breaks or an alarm goes off, I get and GUN first and then look for my phone to call 911.
    Even if BRINKS or any other "home security" worked, that poor girl is still raped and murdered.
    Get her a shotgun, a 38 or 45 or an nice AR rifle and she can calmly call for assistance, it will be the low life at the broken door [no matter what is race, creed or color] who is frightened.
  • NRA/.357 security ad
    I'm looking forward to the "Smith&Wesson Security System" comercial where a double team of burglars(one white,one black to make it afirmative action compliant)get blown away by the frightened housewife or maybe a little old gun-tote'n gram-ma,and have the kids draw chalk outlines around the bodies while waiting for the cops to show up(the average response time is 30 minutes,that is left out of the BRINKS ad)That would sell the snot out of handheld "security systems".
  • making a mountain out of molehill.
  • Advertising in general
    Neal, the only group of people you can show as dishonest or just plain stupid are over-40 white guys. Any other sub-group sues. Ever see a Sonic comercial? Mike's Hard Lemonade? ANY ad that needs an idiot? Bring in the 45 year old white dude every time.
  • Very Nice...
    It would be even better if the Brinks guy on the phone were non-reflective indingenous personnel.
  • Brinks and its professional burglars
    The best thing about “Brinks World” is that the Burglars are obviously unionized. Look for yourself, the Burglars are uniformed; black boots, black jeans, black turtleneck sweater, black jacket and most importantly a black wool watch cap, what we do not see is the UAHRRU (Universal Association of Home Resources Redistributors Union) patch on the back of their jackets( selective editing probably). The natty attire is not the strongest suggestion that they are unionized though, it is the Pavlovian reflex they have when they hear the “break-time” signal that Brinks uses as an alarm. Note the HRR (burglar) is all business until he hears the signal for him to take a union authorized break, then he quits working.

    In the real world, people who break into an obviously occupied house will not be impressed by a tweeting alarm and a ringing telephone. All that call and those sirens will do will be to inform the authorities where to send the coroner. Brinks is just a louder version of the old truth, “Dial 911 and die.”
  • not just Brinks
    I'm sure you all have noticed that it's not just Brinks. White males are repeatedly denigrated in commercials. Anything from being the dumb goofball jock compared to any other ethnicity (AT&T comes to mind, with the smart Asian guy) or the wimpy subservient husband/boyfriend to a woman, subjected to ridicule and disdain (countless cereal, clothes and cleaning products commericals come to mind). It's pathetic.
  • Look for Sluggo
    Don't you know? All crooks look like Sluggo (from the Nancy comic strip) and wear prison stripes semi-concealed underneath a jacket.
  • Local Jacksonville Florida Business
    This is how I feel about security systems
  • Why women are the victims
    Bill, the reason is usually a man rescuing a woman is because, generally, your sales will be better if a women is rescued than if a man is cowering in the closet.

    Men will buy to protect their women more often than to be rescued from the closet (or basement, or whatever.)

    If the commercial showed a man in fear and waiting for the police, many men watching would change the channel saying, "it's not realistic."
  • A Security System For The Self Reliant
    A video of a security system that is guaranteed to be effective against all invaders, N-RIP and otherwise...

    http://preview.tinyurl.com/r7ortu
  • Brinks
    Every time these commercials come on my husband and I comment on the white criminals all dressed in black like in the movies. Funny. Watch the news, when they catch the bad guy they are usually dressed in something less than nondiscript. White or black there's usually droopy draws involved.
  • PC At It's Best(or Worst)
    It's all about not offending someone. The only group that is now protected are white Christian males. So, Brinks, Slomin, and ADT always show a white person breaking into a house. To be fair, Brinks never shows a non-white family's house getting broke into either. In fact, all they ever show are white suburban households so the race door swings both ways with Brinks.
  • black actors/white actors
    i would a white burglar breaking into a black home and a black burglar breaking into a whites home. where they're shown at would depend on the city or country.

    i won't get into asians or hispanics. it makes my head spin thinking all the ways to combine it
  • Alarm system that works..
    I love the video at

    http://www.youtube.com/watch?v=91DLsaGBeig

    True, it is a commercial for a gun store, but is a great play on it.

    And yes, the burglar IS white...and deep crimson by the end of the commmercial...
  • I started this
    Check out my blog where I detailed this over 3 weeks ago. http://ihavenoproofbut.blogspot.com/
  • WaMu is "Racist"
    I used to get so offended by those WaMu commercials that had a black guy holding a bunch of old white guys prisoner behind a velvet rope.
  • Brinks
    The other part of the commercial that is somewhat inaccurate is White Guy is apparenlty a sober adult. He should be in the 15-24 year demographic and strung out.
  • Brinks
    Always bothers me that when the homeowners should be either reaching for the shotgun or the opposite door, they zing right to the phone - which is in the wrong direction. And it's always the proper "Hello?" greeting.
  • A better Defense
    How about Brinks use this story....http://www.miamiherald.com/508/index.html?media_id=4090345&genre_id=4216#
    A guy who defends his home from a would-be thief with a shotgun blast through the window. Oh, those pesky guns....
  • On the Brink
    Maybe you want only white men to break into your house!
  • More wrong
    Brinks get a lot of things wrong with their ads. Statistically, more than 80% of break ins occur during the day, yet their ads like to make it happen at night. Just as high statistically, the home owner is not home when the break in occurs. Yeah even the lamest thief tends to check that out first. They are really using "fear mongering" to sell their services, albeit politically correct fear.
  • Brinks ads
    This just sheds light on the Brinks Corporation's policies of discrimination against Black actors. :-)
  • Brinks
    Another thing you'll notice is that it is always a heroic male figure riding in to save the poor defenseless female and her children. Give me a break. The whole commericial is advertising spin. I wonder if they would have the nads to tell the homeowner to get her gun out and defend herself until the police finish their speedtrap patrol.
  • What if they're not scared off by the alarm?
    Criminals know the response times of the police and plan accordingly.

    They can do whatever they want for 10 minutes or so and then take off.

    Better to have a firearm to protect yourself – consider it a 'Life-support' system, because that's what it is.

    Remember: When seconds count, the police are MINUTES away.
  • The black doesn't set the alarm off...
  • oh man
    I see stuff like this all of the time! My wife says I am making stuff up. But I am sure I am not the only husband doing this!
  • Brinks
    Yes, but in they're defense, a college educated white guy will send the cops to you're house.
  • Hmmm
    I think he's hispanic. Brinks might work for me.
  • Brinks & only white burglars
    Hey we went with Brinks because they only sell MONITORED systems so the bad guys will go somewhere else. In addition they were the first to respond to our request for a system upgrade and have excellent service. The ads, yes I noticed the racial composition and yes 90% of the potential criminals in my neighborhood would be non-white versus the population mix which is 70% non-white. So what. The ads are effective and you do not want to offend potential customers. It would be even better if the homeowner pulled out their Kimber Crimson Trace and Brinks called for cleanup duty.
  • I too noticed this. What an amazing attempt to be politically correct. Mustn't show any nonwhite burglars, even though the Uniform Crime Reports show that a certain nonwhite race commits about 50% of the burglaries in the US.

    And the Brinks alarm always sends the burglar running. He never stays to bother the woman who is home alone. In reality the homeowner should have a firearm and the ability to use it, because the burglar/home invader can't be counted on to flee when he hears an alarm.
  • Why not a shotgun?
    Instead of showing the folks taking cover in a bathroom and waiting for Brinks to call, I think I'd rather see a commercial for Mossberg or Kimber where the homeowner fights back.

    PS - Neal, miss listening to you big time down here.
  • The World According to Brinks
    What bothers me about all these commercials is the way in which the house's occupant is shown reaching for a ringing telephone, instead of a waiting and loaded shotgun. Which is *really* more effective in getting rid of an unwanted intruder?
  • Obsession
    Neal, what is it with your obsession with black people? Why do you care who plays a criminal in a commercial?
  • The only thing that could make the commercials better would be the white criminals breaking in on a gay couple composed of an African-American and Asian-American.
  • brinks alarm
    I have seen this commercial, and the guy should be asking if she has a gun because that is the only thing that is going to save her now.

    A gun in the hand beats a cop on the phone any time.
  • I have thought the exact same thing! Wouldn't want to offend a black or a hispanic by portraying them as a criminal.
  • NRIP's
    If you live in an area where Non-Reflective Indigenous Personnel might actually break into your home you might want to look into another alarm system than Brink's.
  • Brinks
    Maybe the NAACP should sue them for discrimination for the practice of not hiring black actors... :)
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