How much more money could ScottTrade have to spread among his investors if that CEO didn't spend half his day flying around the city in that ridiculous helicopter.
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What others are saying
ScottTrade Helicopter commercial
I like the Scott Trade helicopter commercials. Namely because I like helicopters. The other Scot Trade commercials really didn't arouse me, but this helicopter commercial is what got me seriously interested in Scott Trade The black color indicates a stealth-like, protective and defensive appearance, like Scott Trade is looking out to advise and protect their customers.
Scottrade Helicopter
I have a blog on my website and I ponder the same thing and conclude "I'll keep my money where it is" because of ST's stupid helicopter commercial.
The funny thing - I was looking over my server logs and saw someone had been digging thru my blog posts. I mean REALLY digging thru in two sessions. I looked up the IP address of the visitor and found that it belonged to Scottrade. Someone from their company was snooping thru my posts. I don't know whether to be honored or scared.
Scottrade
This is a mindless subject. People are working to make the commercial. The pilot is paid to fly it. Everyone wins, except those who don't know how to invest properly. So who actually cares about this subject?
Helicopter
Everytime I have seen the commercial I have tried figure the connection to the helicopter. I think he uses it as an ad campaign for the tax write-off, but it is definitely goofy...
Scottrade
The company is privately held. It is not publicly traded so the dorky CEO probably owns a big chunk of it. Who cares what he does with their cash? I will admit it's an absurd advertising campaign, but I don't give a crap what they do with their own money.
"spread the money among" sounds too much like "spread the wealth around"
Being I'm not a shareholder in that company, I don't really think it's any of my business.
And if you're not a shareholder in that company, I'm not sure it should be any of your business either.
But whether or not you're a customer of that company should be entirely up to you.
distrust
If you run your CEO in an ad, I think it should be straight-shooting like Lee Iacocca's ads when he was running Chrysler. I usually have a bit of distrust for companies whose CEOs are featured in their ads that aren't straightforward. That was certainly the case in the old ad campaign for this same company which featured the CEO as some kind of child prodigy or whiz kid (why would I place my investments in the hands of a company whose CEO embellishes things about his childhood?). I'd think that would be even more important in the current climate where the financial sector is reeling from a credibility crisis even though these "Big Rodger In-the-sky" ads pre-date the bail out fiasco. He not only comes across as a bit of an elitist (warming the planet day and night while looking down on everyone else -- a bit like most leftwing snobs, such as the Hollywood set) but pretty full of himself as well. I think that's why the ads are kind of creepy on the heels of the old Rodger-the-child-prodigy ad campaign. Fake childhood, fake helicopter, but trust me with your investments. Yeah. Right.
WGASA about Scottrade
I don't own shares in Scottrade, so WGASA.
Scottrade CEO helicopter
If you invest with this company, you receive a ticket to ride with Roger. If you choose not to ride, he keeps your investment and gives you a bicycle for a Regions Bank commercial.
Helicopter envy
Neal, sounds like you're upset that the ScottTrade CEO is 'more fortunate' than you. ;)
Not exactly ridiculous...
Ridiculous would be an R-22 in the same commercial. I would've preferred a Hughes 500 personally. Regarding the Fenestron tailrotor, you're seeing the supports not spinning. It's a Eurocopter trademark. Not a great design, but it is quieter.
ScottTrade CEO
On top of your intemperate thought, am I the only one who has noticed that the tail rotor doesn't spin on the helicopter?
ScottTrade Helicopter
Even Notice that the helicopter does not have an N-Bumber on it. There is no angle or camera-shot where the N-Number is visible, including shots of the entire side of the helicopter.
Helicopters aren't ridiculous but the commercial is
Why disparage the helicopter by calling it ridiculous? What's ridiculous is the thought that I would be so impressed by some CEO or actor playing CEO that I would be moved to use his service. Just stick with the facts and spare me the expensive props! (Attention Liberals: yes that was a pun.)
It's fake
Looks like they don't have a real helicopter, Neal:
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