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Today's Nuze

NEXT STEP: SPORTS SPONSORSHIPS?

By
Neal Boortz
@ November 25, 2008 8:21 AM
Permalink | Comments (16) | TrackBacks (0)

Should a company bailout be contingent upon them getting rid of these multi-million dollar sports contracts?
Yes
No
Yesterday the taxpayer ensured the fate of Citigroup to the tune of billions and billions of dollars. Citigroup will live to see another day. And maybe another bailout ... who knows. Now get this: despite the fact that it is now on the taxpayer hook, and recently fired 53,000 employees, Citigroup says it plans to maintain its $400 million contract with the New York Mets. They will pay the Mets $400 million so they can call their new stadium "Citi Field."

Now that just ain't right.

And it's not just Citigroup, folks. AIG pays a British soccer team $125 million to put "AIG" on their uniforms. This is the same AIG that just got a $150 billion loan from the taxpayers. Someone from a group called Taxpayers for Common Sense says it would be more accurate for the soccer team to put "US Treasury" on their uniforms. How about "U.S. Taxpayers"?

There are more examples. Bank of America took a $25 billion loan for the Treasury's Troubled Assets Relief Program. Meanwhile, Bank of America wants to pay the New York Yankees $20 million per year to be their sponsor. Bank of America also has its name on the Carolina Panthers football stadium ... that cost them $140 million.

Look, folks ... I'm sure that there are a lot of companies out there that have done it right. But there are a heck of a lot, especially on a larger scale, that just don't seem to get the message.



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What others are saying

  • sponsorships
    So, like, where do the congressional leaders who gave the auto execs such a hard time about flying to D.C. in private jets stand on this one?
  • AIG
    My tree business pays AIG around $30,000 a year for workers' compensation insurance. When an employee wrecked and destroyed my truck and chipper and was not hurt, but claimed he was all by his own hand. (Gotta love that no-fault workers' comp insurance) The adjuster instead of properly desposing of the case ... drew it out into a fisaco that led to my rates going sky high. Now that no other insurers will offer me coverage, except AIG themselves at this BS rate, I thought the least they could do with that money is maybe hire some adjusters that know what the hell they're doing or maybe send someone down to my office to kiss my ass every once in a while.
  • short the stock that names the stadium
    There is a well-known belief among investors that when a sports stadium is named after a company, that company will soon find itself in some kind of trouble. Qualcomm, Qwest, Kodak, General Motors -- there are literally dozens of cases where thye stadium sponsorship has turned out to be a negative leading indicator. What's different about Citi is that the company crashed before the stadium's name was changed.
  • It's just advertising
    I have to go with the advertising crowd on this one. Sponsorships are just a means to advertise a company. While I'm definitely against the bailouts (what's wrong with re-organizing under bankruptcy?), a business still has to have a marketing department.
  • sponsorships
    I have been in several companies where the company produced red ink for years and still sponsored sports teams, golf tournaments, etc. It was disheartening to see these expenditures at a time when our company needed to retain talent and refocus on our core business and core competencies. Still, this was the companies' decision. The company was not asking for a bailout from U.S. taxpayers. To ask the TAXPAYERS to pay for these things is unconscionable. They USED to claim that the local taxpayer is reimbursed in some small way for their stadium by selling naming rights. Now, they ask the local taxpayers to pay for building stadiums, and THEN they ask the federal taxpayers to pay for naming stadiums? Putting two and two together, the federal government/taxpayer is building stadiums for sports teams!
  • Hard to criticize when the bailout was forced
    I definitely agree that taxpayer money shouldn't be wasted on bailouts and it is frustrating to see AIG and Citibank spending so much despite their needing a bailout.

    I do think that Bank of America is getting a bad rap here. The problem is that the big banks were all forced to take a big chunk of bailout money in exchange for some preferred stock. I work at a Bank, so I hear quite a bit about these things.

    When some of the large banks balked at taking the money, considerable pressure was placed on them to take the money.

    Goldman Sachs was in obvious trouble and needed the money, and with the fishy business of the Treasury's blatant favoritism to GS, with letting Lehman Brothers (competitor) fail while bailing out AIG (huge investment for GS, and a GS boardmember was the only non-government person at the bailout meeting), they needed to make the other Banks look just as bad. If none of the other big banks (about 8 or 10) took the bailout money and Goldman Sachs did, they would look even more obvious in their favoritism.

    Bank of America and Chase are doing quite well and will continue to gobble up competitors for pennies on the dollar until we are left with 2 or 3 national banks.

    The whole fuss over paying huge bonuses is also a joke. If they didn't need the bailout money but were forced to take it, and there normal income was in the billions, why shouldn't they pay out large bonuses to executives?

    Again, I disagree with the bailout completely. But don't criticize companies that are forced to take money when they don't need it.
  • Zero bailout
    Sure, the people we bail out can use any or all of the zero dollars we give them. NO BAILOUT! Let them go under.
  • Citi Sponsorships
    Sorry Neal, but I can't go with you on this one.

    A - There should be NO BAILOUTS, for anyone. We have the right to fail in this country.

    B - Do those that take these unconstituntional bailouts no longer have the freedom to run their businesses as they see fit, including how they spend their advertising dollars?

    C - I suspect your disdain for the bailouts and general status of the country and its self-inflicted wound of an economy led to your knee-jerk/emotional reaction.
  • Sports Advertising
    Once you give the money for the "bailout" what it gets spent on is up to the private enterprise. The problem is the bailing out of all of these private enterprises. My wife purchased furniture recently and used our Citi Bank card. I was hoping I wouldn't have to pay if they went down. Why when discussing the "bailout" when times are tough are we not discussing how much Citi and AIG and others made when times were good. Shouldn't they have put some of that money aside for the bad times that are inevitable? Be a day or two late on a bill and your interest rate increases. Run a big corporation poorly and get a handout.
  • Sponsors
    Does UAW still sponsor a car in NASCAR? I know that isn't cheap.
  • Citi Bailout
    I didn't vote in the poll - not enough catagories. I don't care whether the Citi Bailout is or is not contingent upon the Sports Arena name, because THERE SHOULDN'T BE A BAILOUT!!!
    Enact the FairTax instead and let those trillions of dollars that are presently in offshore tax havens come back to the US. NO BAILOUT NEEDED!
  • Private Company
    Citi is still a private company. We shouldn't be bailing them out in the first place. If they choose to spend the bailout money on Advertising thats their right. My solution is don't give them any money.
  • Citi
    I guess the return on the advertising would need to be considered, eh?

    BTW, did Nancy give up her private jet yet?
  • Those numbers all seem pretty high. However, condemning the sponsorship without seeing data is poor judgement. For all we know, those ads bring in $40 million for Bank of America. We don't know that BoA or any other entity is losing money from those sponsorships. It's an investment. Before commanding them to release those sponsorhips, perhaps we should be studying their returns. An entire industry is based off advertising. Why? Because it brings in more money than it uses. If sponsoring didn't work, the company wouldn't pay that high of a price (assuming the leadership is receiving accurate data). You know how the free market works and right now the free market says that sponsor is worth $20 million or $400 million. Perhaps the prices of those sponsorships are inflated. Can you tell us what they are truly worth?

    Those sponsorships should be investigated with all other segments of those companies looking for a bailout. Don't just condemn something because you feel it is wasteful. Look at the data that supports it.
  • A touch hypocritic?
    So, what you're saying then is that Citi et al shouldn't advertise? That they shouldn't try to attract more business so the can feign paying us back for pulling their biscuits out of the fire?

    What about the AIG "executive retreat?" I believe you said you were okay with that because they were trying to keep independent insurance agents interested in selling for them. How is this different? The price tag?
  • Stadiums
    I wonder how many of these sports facilities were build using corporate welfare anyways? But to come to the defense of the banks. It is probably kinda hard to get out of a contract like that once you sign it. Besides if the banks cancelled these contracts we'd then be bailing out the stadium owners!
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